SEO is a tricky process. There are so many factors, from on-page to off-page SEO. You have to keep everything in balance. On-page SEO is what most people focus on because it’s easier for them to see the changes they make. But off-page?  It’s harder for even the pro’s to spot the changes they made to their backlink profile or how well their content is spreading through social media.

There are thousands of SEO strategies that will help you rank your sites. When you begin to look into these strategies, most of them may sound similar since there are a limited amount of SEO tactics that actually work. However, it is important that you thoroughly research your options and learn as much as you can about SEO from reliable sources.  An expert of SEO in Perth tells is that new tactics emerge every day, and with each new tactic, the search engines continue to improve their algorithms.

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This makes it challenging for anyone’s SEO campaign to be successful over a prolonged period of time.

If you are interested in SEO or beginner, you might know a couple of SEO basics, but be prepared to learn a lot more. In this post, we’ll look at some shocking SEO facts that you probably didn’t know, and I bet they will surprise you.

Shocking SEO Facts you never knew about

Optimizing your titles does not seem to work for most business owner

A lot of people make the mistake of thinking that optimizing their title tag is the most important thing they can do. But there is a contradiction here. It’s actually the meta description tag that’s most important.

Why? Because search engines don’t actually read your page. They read the page’s HTML, and that tells them what your page is about. The meta description tag is the HTML meta tag, which tells search engines the same thing.

Why do search engines look at both? Because when someone searches for something, they look at what’s on the page, as well as what’s on search engines’ results pages.

The meta description tag is what they read.

So when someone does a search, they first see what’s on the page — the title tag.

Then, they scroll down and see something else — the meta description tag.

While the title tag is what someone sees when your site comes up, the meta description tag is what someone sees when they click to your site.

You can improve your keyword density without risking getting penalized

Did you know that you can increase your keyword density without ever running the risk of getting hit by Google? Now you might be thinking, “I need to watch the rules, otherwise I’ll be in trouble and get penalized and penalized and penalized… (triple-fisted penalty sign).” But the reality is that if you don’t go above 10% when it comes to your keyword density, you don’t need to worry.

According to the Moz study, links still seem to be one of the top factors that determine SEO success

A lot of SEOs still believe the mantra “Content is king, and it is true without any doubt” but the fact is, links still seem to be one of the top factors that determine SEO success.

In fact, according to Moz, a link from site A to site B might increase traffic from site B by 60%.

Search engines prefer fresh content over older content every time

It’s been said that 80% of internet marketing is content. But what does that mean? Content marketing simply means creating content and sharing it across all your channels. It’s how you attract new customers, turn them into loyal brand ambassadors, and ultimately, how you grow your business.

Content marketing is one of the most effective digital marketing strategies, but it can be challenging. First of all, you need to create content (which can be time-consuming), and then you need to figure out how to distribute it (which is where things get tricky).

The good news is that if you invest some time into learning the basics of content marketing, you can quickly become a pro. Here are the 5 most shocking SEO facts you never knew:

Everybody Wants to Rank High for Their Keywords

You likely already have a list of keywords that customers are searching for online. But are you ranking for these keywords? Google looks at your rankings to determine how relevant your pages are to search results. If you want to optimize your pages, you’ll need to optimize your titles for keywords.

Luckily, writing titles that are keyword rich is pretty easy. Just answer the following questions:

  1. What keywords should you use in the title?
  2. What should the keyword rank be?
  3. What will people search for?
  4. How will people search for it?
  5. How can you optimize the title?

But the story doesn’t end here. Once you write the content it is necessary to update your content from time to time as Google gives preference to the fresh content.

Search engines love your social media pages and interactions with them

Social media pages can be valuable SEO tools that can boost your site’s rankings. Plus, social media allows users to share content more quickly and easily than through regular web pages, so it’s a great way to increase brand awareness and engagement.

Social media pages, especially Facebook, are crawling with SEO crawlers. These crawlers scour Facebook looking for valuable content, including links back to your website. When your content appears on Facebook, Facebook shares it, which boosts your rankings and improves your traffic.

In addition to Facebook, Google and other search engines look at the content you share on your social media pages as well.


There is no doubt that search optimization will change your website and business like nothing else can. This, however, does not mean that you should trust the service of every SEO professional around. One fact is sure: SEO is ever-changing. As such, the changes themselves are kept secret until search engines reveal them to the public. So who would give you a list of shocking SEO facts? That would be me.


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