With the ever-changing marketing trends, one thing that will stay for a very long time is video marketing. With over 8 billion views every day on social media, video marketing is getting essential for brands, be it big or small. One of the most popular categories of video marketing is explainer videos. They are easy to understand and can be posted anywhere, whether on your website’s homepage or Instagram reels.
If done smartly with keeping creativity and engagement in mind, explainer videos can do wonders for any brand. Even the big brands rely on engaging marketing videos that lead to higher returns and a long-lasting brand reputation online. So, if you are getting started with the video marketing strategy, you must consider explainer videos to get more visibility and traffic.
Here’s the data that shows why brands prefer explainer videos for marketing.
- As per the 2020-2021 Statistics, 66% of online users prefer explainer videos to understand a product and its backstory. Furthermore, YouTube has been the most favorite for an explainer video.
- Video ads are the main reasons customers discover a brand or take action.
- A study of over 777M Facebook posts by Buffer found that videos manage 59% more engagement than other post types.
What Are Explainer Videos & Where to Post Them?
Just like its name, an explainer video is created with a purpose to tell a story or explain how a product works. Marketing experts create explainer videos to influence the audience and engage them with the brand. These videos are produced with animation, content, or motion graphics with voiceovers.
The best part about explainer videos is that they are easy to script as most of the content is available within the product features and its story.
Explainer videos should be around 50-90 seconds long, keeping the engagement and CTA in mind. Depending on your marketing strategy, you can post explainer videos on the homepage of the official website, articles, YouTube, or any social media platform, including Reels and Tiktok. In addition, marketers often use explainer videos for video campaigns, email campaigns, and FAQs for marketing goals.
Why Explainer Videos Are Evergreen for Every Business
If you wish to build a loyal customer base online, rebuilding your marketing strategy with explainer videos can do the trick. Here are the top reasons why explainer videos are the leverage for your brand.
Easy to Digest
With explainer video marketing, you simplify your product or services and reach larger audiences. The visual information helps potential customers to learn about your offerings and makes them easy to understand. With increased viewer interaction and engagement, explainers can add to brand image positively.
Highest ROI
All your efforts are to get more conversion and boost brand image, and despite all the marketing trends, videos that narrate stories are the most valuable marketing assets. When you put an explainer on social media, almost 80% of the viewers click on your website link leading to increased conversions and sales.
Explainer videos are created with minimal expense and get you higher returns with powerful branding. There’s no way you can succeed without adapting video campaigns in such a competitive time.
Perfect for SEO
Google’s way of tracking quality content might have changed, but the choice is still the same. Google always appreciates authentic, unique, and informative video content. Therefore, you can increase ranking with explainer videos on the website.
This also enhances the minutes spent on your website or social media, leading to better SEO results.
Build Trust
Apart from being visually attractive, explainer videos help retain viewers up to 50%. Information is the key to getting attention online, and explainers do precisely the same.
Informational visual content solves problems and builds trust, which is among the purposes of video marketing.
Types of Explainer Videos
Before you jump on to video creation and scripting, you should know the various types of explainer videos that you can utilize for your brand.
Animated Explainer Videos
The most popular type of explainer video is animated explainers with characters or motion graphics. They offer you a great scope for creativity and content, making it exciting and engaging for the viewers.
1. 2D Animation
Most common explainer videos are created in two dimensions with either character animation or motion graphics. These videos involve moving characters, conversational voiceovers with animated footage for B2C and B2B marketing.
On the other hand, motion graphics involve two-dimensional infographic videos in which moving graphics and eye-catching elements explain a product or service. Ahrefs explainer videos are a great example of Motion graphics.
2. 3D Animation
With the increasing popularity of 3D animation, the capability of advancing the viewing experience of your audience has also increased. 3D explainer videos are created in 3-dimensions with high-resolution graphics. A bit time-consuming and costly, 3D animated explainers are used by big brands and established service providers.
Live-Actions Videos
If you want to develop an emotional connection with the audience, live-action explainer videos are the best option for your business. Involving human interaction into a physical product or service is a great idea to make your video relatable and natural. People also use them for testimonials and influencer marketing.
White Board Explainers Videos
Whiteboard explainer videos are created with hand-drawn animated text and graphics on a whiteboard. These videos are viral in service-based marketing. In addition, whiteboard explainer videos are a go-to for small companies and start-ups as they are cost-effective and easy to make.
Typography
Typography explainer videos involve typographical content, animated to explain the key features, concepts, and backstory of product and service. It can effectively educate the potential customer about your product or service and makes the content shareable.
Stop Motion Explainer Videos
Remember the scrapbook graphics that people used to create a story? Stop motion is the same with better representations and creativity. The video plays frequently created graphics continuously to move the object with eye-catching content.
These videos can take a little extra time, but the viewing experience can engage the viewers if done professionally.
How to Create a Successful Explainer Video for Your Brand
Get started with your next explainer video representing your brand with clarity and creativity.
Identify Your Goals
The first and foremost step before getting started with the explainer video creation, you need to identify what you want to convey and who your target audience is. What’s your cost, and what type of video will benefit your business.
Script Your Idea
Script of any explainer videos needs to be appealing in terms of content, idea, graphics, and more. It is going to be the backbone of your entire marketing process. Hence, you need to focus on-
- Pinpointing your brand’s visions.
- Starting with the problems and questions.
- Providing a solution to that problem connecting with your offerings.
- Explain why you are better than the rest.
- Call to action dialogue.
- Mention the remaining details of your business.
- Make sure your script has a conversational tone, crisp and short message with a bit of humor.
Creative Approach
a. Narration and Voice Over
The second most important feature of your explainer video will be the voice, telling your brand’s story. It is essential to plan the narrative of your video depending on its content and age requirement. For example, if you are selling a shaving cream for men, the voiceover tone needs to be young, energetic, and attractive. A good narration brings the video to life and makes it shareable online.
b. Graphics & Content
Let your marketing team utilize the best of their creativity with engaging images, content ideas, and animation tools to come up with the best explainer video. Various online tools are available to help you create unique videos within a few hours.
Things to Keep in Mind While Creating Videos for Marketing Purpose
- Add one-liners or impressive taglines to increase the brand recall percentage.
- Don’t overdo the benefits, and talk more about the solution you can provide with the product or service.
- Never forget the call to action while wrapping things up.
- Make sure the video is not lengthy or boring. Wrap it around 90 seconds to a maximum of two minutes.
- Don’t use repeated characters, features, or graphics.
- Instead, write what you want to hear from a brand, think like a buyer, and keep visuals in mind.
Wrapping Up
There is no fixed formula for creating shareable explainer videos for a business, but you are halfway there if you know how to communicate with the audience. Also, there are professionals to make the job easier for you with experience in creating videos that can revamp a brand’s image with every design.
With the correct number of resources and years of experience, you can expect professionally crafted explainer videos in no time.
Author Bio
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
