Print marketing is still the most trusted form of marketing, with 82% of Americans saying they trust print advertisements.
If your business isn’t prioritizing print marketing, now’s the time to start. There are numerous ways to take advantage of print to promote and grow your business, and the options for creativity are endless.
Get the most out of your next company marketing campaign with these five print marketing ideas.
Use an Attention-Grabbing Headline
Anyone who has ever read a newspaper knows the importance of strong headlines. Without an attention-grabbing headline, most newspaper stories would go completely ignored.
The same rule applies to print ads too. A surprising, shocking, or funny headline will grab people’s attention and keep them engaged with your marketing materials.
Educate While You Market
Business marketing doesn’t have to be all business—it can be educational too. Give people valuable and memorable information in your printed posters, advertisements, and other campaign materials.
One great way to do this is to create an infographic. Infographics are both visually appealing and insightful, making them the perfect choice for print marketing.
When choosing what information to include in your campaign, focus on what statistics or facts would motivate people to buy your product or use your service.
Use Familiar Imagery
Whether you’re creating flyers or magazine advertisements, consider using familiar imagery. Use icons that people are familiar with but in a way that’s unexpected.
This is a common tip used in marketing, but you can also spot it in famous art sometimes too. Andy Warhol’s canned soup art is one classic example.
Don’t Forget Small Print Mediums
In South Korea, businesses commonly spread business cards all over the streets, and while some people simply step on them, others take note and pick them up.
In most places, throwing business cards into the street would be considered littering, but there are other ways to take advantage of small print mediums and still make an impact. Place business cards on bulletin boards or in shops where people can grab one to take home. Buy small ad space in a magazine or local newspaper, and include a discount coupon in the ad to encourage new shoppers to visit your store.
Remember, even small print advertising done right can leave a big impression.
Consider Novel Types of Print Marketing
Print marketing doesn’t always have to be on paper. Stickers, masks, and tote bags are some examples of print marketing using fresh materials.
Give these types of items for free at events, on the street, or to customers who purchase from your store.
Try These Print Marketing Ideas
If you’re out of ideas for your next print marketing campaign, keep these five ideas in mind. And don’t be afraid to think outside the box. From experimenting with headlines to using new materials, there are countless ways to get creative with print.
For more marketing ideas, check out our other business articles!